Built by Mo
Mo Haytham Afifi in a white t-shirt and tinted glasses, smiling, both fists raised.

Based inGiza, Egypt

Mo Haytham Afifi. I build it. I teach it.

I build it. I teach it. I'm a construction engineer who builds automation for businesses at Telacont and runs Akhbr, where people learn by doing.

Start here

Tell me what you need. I'll point you to the right place.

Up to three questions, one at a time.

Which one sounds like you?

Telacont You run a business

Start with a free 3-minute check

Twelve questions, a score out of 36, your first three jobs in order, and a first message already written for your business.

Take the free Site SurveyChoose again
Akhbr You lead training or a team

Design a pilot in 15 minutes

A short call to design a pilot for your people on Akhbr, where they learn by doing.

Book 15 minutesChoose again
Akhbr You coach or teach

See Akhbr

Akhbr is the learning platform I built. Learners are scored on what they can do, with help and on their own.

See AkhbrChoose again
Telacont You want to learn the skills

Learning products

The Upwork Formula, Closer AI and the Akhbar Programme, each with its price shown.

See the learning productsChoose again
Something else

Write to me

Partnerships, press, or a project that fits none of the above.

Send a messageChoose again

Who I am

I trained to manage building sites. Now I build the systems businesses run on, and teach people to build them too.

The habits came with me from construction: read the rules first, plan the work, then build it so it holds. Telacont builds for businesses. Akhbr teaches. The Upwork Formula and Closer AI help freelancers win work.

Connect with Mo3 questions

  • $500K

    The contract a NYC facade restoration firm won from the LinkedIn strategy I built and ran.

  • 17

    Jobs on Upwork, where I'm Top Rated Plus.

  • 3,244

    Concurrent viewers in the load test of my live event platform.

  • 6,000+

    Leads at $0.12 each from my own Meta ads.

  • 47

    Steps in the n8n workflow that runs installment plans: payments, reminders, suspensions and restorations.

  • 5.0

    From each of my four most recent reviewed clients on Upwork.

Selectedwork(11)

01A LinkedIn strategy that led to a $500K contractNYC facade restoration firm2026

The firm restores building facades in New York City. I started with the city's rules, to find the building owners who had to act.

Role
Strategist and researcher
When
January to April 2026

What I did

  • Read New York's facade inspection and building rules, FISP Cycle 10 and Local Law 51, to find the building owners who had to act.
  • Built a 30-slide playbook: personas for the engineers who inspect facades, architects and property managers.
  • Set the content pillars, a LinkedIn outreach cadence and a conversion funnel.
  • Ran the LinkedIn outreach and the content.
Result

It led to a $500K contract for the firm.

  • 30Slides in the playbook
  • 3Personas: inspecting engineers, architects, property managers

“Mo knows the exact psychology of everyone and knows how to create posts that talks to people. He helped us get some very highly profitable contracts with some of the best clients in New York City. Will work with him soon again.”

Upwork review, LinkedIn management, 5.0
02Marketing Technology Manager at Live Your MessageUS education company2026

I owned the marketing technology stack across WordPress and Keap: funnels, order forms, payment plans, email systems, integrations and launch-day setups.

Role
Marketing Technology Manager
When
April to October 2026
Stack
WordPress and Keap

What I delivered

  • An analytics and attribution audit, with a weekly operating report.
  • Micro-offer funnels, used as the template for later offers.
  • A book-a-call funnel for a high-ticket programme.
  • The site-wide payment connection, restored.
  • A buyer checkout that showed a blank page after payment, fixed.
  • 16 failing post-payment pages, fixed in one pass on deadline.
  • A client-side headline bug, fixed across 11 live pages in one deploy.
  • An email preference center, built end to end.
  • Payment plans repriced safely on live order forms.
  • A security review that found exposed keys and sealed them the same day.
  • 16Failing post-payment pages fixed in one pass, on deadline
  • 11Live pages fixed in one deploy

“His work was consistently accurate, well-documented and delivered on time, and he was a genuine pleasure to collaborate with across marketing, operations and campus teams.”

Upwork review, April to October 2026, 5.0. Read the full review
03A GoHighLevel funnel with an n8n back endGoHighLevel agency2025 to 2026

A contract for funnel and ads work on high-converting funnels, across GoHighLevel, Meta ads and TikTok ads.

Role
I built the funnel and the back end
When
September 2025 to February 2026

What I built

  • A GoHighLevel funnel.
  • A complex back end in n8n behind it.

“What really sets Mo apart is his attention to the psychology behind the user journey...everything was designed not just to work flawlessly, but to actually convert. If you need someone who masters both the deep technical automations and the marketing strategy, I highly recommend Mo as a PRO”

Upwork review, funnel and ads, 5.0. Read the full review
04More Upwork contracts, Top Rated PlusSocial, GoHighLevel, ads2022 to now

Social media first, then GoHighLevel, ads and automation. Listed by contract title, without client names.

Role
Freelancer, Top Rated Plus
Jobs
17 on Upwork
  • Social mediaOngoing since July 2025
  • GoHighLevel CRM manager, lead nurture and sales automationMay 2025 5.0
  • GoHighLevel data work2024 4.8

    “great guy , hard working , creative”

  • Facebook Ads Manager specialist for a shoe fashion brand2024
  • Social media virtual assistant2022 5.0

    “He is great with content strategy and creatives. Highly Recommend him for social media content specialist !!”

  • Social media and newsletter content creator2022
  • Social media marketing2022
On Upwork

Top Rated Plus, across 17 jobs.

See my Upwork profile →

05The launch commerce system for The Upwork FormulaMy course and bookOwn product

The Upwork Formula is my course and book for freelancers. I built the system that sells it, end to end.

Role
Architect and sole engineer
Built on
Cloudflare Workers

What I built

  • Local-currency checkout. The moment payment clears, a licence is issued, the CRM is tagged and the welcome email goes out, with no manual step.
  • Installment plans with full lifecycle automation: a 47-step n8n workflow handles payments, reminders, suspensions and restorations.
  • A server-enforced seat cap.
  • An exit offer with a server-side draw.
  • A question bar that answers visitors and feeds a daily digest.
Result

Under 5 seconds per order. Zero double-charges.

  • <5sPer order, from payment to licence
  • 0Double-charges
  • 47Steps in the installment workflow
  • 0Manual steps after payment
06A live event platform, tested at 3,244 viewersMy launch eventsOwn product

The live-streaming portal for my launch events, on serverless infrastructure.

Role
I built it for my launch events
Runs on
Serverless infrastructure

What I built

  • The live-streaming portal for my launch events.
  • Real-time chat with per-person moderation.
  • A live viewer count.
The live event platform: a large stream area on the left, a live chat panel on the right that asks for a name to join, and a live badge with a viewer count at the top. The page is in Arabic and English.
Result

Load-tested at 3,244 concurrent viewers, about 29,000 messages a second.

07Closer AISoftware for Upwork freelancersLive now

It scores an Upwork job first: pass, warn or skip, with reasons. Then it writes a five-part pack from the freelancer's own work: a proposal, a Loom script, screening answers, strategy notes and a client-facing strategy page.

Role
Founder and sole engineer

The engineering

  • Generation streams from Cloudflare Durable Objects and resumes if the connection drops.
  • Four passes: plan, draft, critique against a fixed rubric, repair.
  • Retrieval per user, from their own work.
  • A ledger where credits can't be edited.
  • 30 fixture jobs evaluated blind before any change ships.
  • 170 test files in continuous integration.
  • The browser add-on is paste-only and never touches the job board.

Stack Next.js, Cloudflare Workers, Durable Objects, D1, KV, Vectorize, Workers AI, Stripe, Tauri

The Closer AI home page on a dark background: the headline Win the jobs worth winning, in your own words, a green Start writing proposals button, and below it a preview of a proposal pack marked Worth a proposal, with tabs for Proposal, Loom Script, Screening and Strategy.
086,000+ leads at $0.12 from my own adsMeta ads, my accountOwn account

I ran Meta ads on my own account and made the creatives in-house.

Role
I ran the ads and made the creatives

What I did

  • Ran Meta ads on my own account.
  • Made the creatives in-house.
  • Set up the Conversions API on the server side.
Result

More than 6,000 leads at $0.12 each.

  • 6,000+Leads
  • $0.12Per lead
09Data and research systemsPipelines and a databaseSystems

An account-research pipeline and a customer database, kept in storage the client owns.

Role
I built the pipelines and the database

What I built

  • An account-research pipeline that scraped 122 target companies and wrote 118 company briefs, alongside 5,296 customer reviews and 44 earnings documents.
  • A custom customer database mirroring 4,640 contacts, orders and leads into storage the client owns.
  • Eight live n8n workflows.
  • 122Target companies scraped
  • 118Company briefs written
  • 5,296Customer reviews
  • 44Earnings documents
  • 4,640Contacts, orders and leads mirrored
  • 8Live n8n workflows
10The Akhbar Programme and akhbr.ioMy companyFounded

A learning platform where people learn by doing. I built it from zero.

Role
Founder. Built from zero

What I built

  • The brand identity.
  • A bilingual website.
  • The course platform and the funnels.
  • A 14-course programme, from Economics to AI Programming.
  • An automated video pipeline in Remotion that renders branded, captioned Arabic and English videos.
The akhbr.io home page in Arabic: a large headline over a world map, Mo standing in the foreground in a white t-shirt, and two buttons, one green and one gold.
Result

3,000 followers in the first 7 days. 317 sign-ups and 5 letters of intent.

11TelacontMy company, United StatesFounded

Telacont builds and runs automation for small businesses that win work through inquiries and quotes. Customer replies and quote follow-up come first. Ad leads, social posts and books for the accountant come next.

Role
Founder
Company
Telacont LLC, a US company (Wyoming)

What I built

  • The service: customer replies, and quote follow-up on days 2, 7 and 14.
  • The AI Readiness Program: Build & Learn.
  • Telacont's own site and tracking dashboard, built and shipped in 2026.

telacont.com →

  • One job$2,500Live in 5 working days
  • Three jobs$7,500Live in 15 working days

Have a system like one of these in mind? Tell me what you need.

Connect with Mo3 questions

Four brands.One builder.

Telacont builds for businesses. Akhbr teaches. The Upwork Formula and Closer AI help freelancers win work. Each keeps its own colors.

Company / United States Telacont. AI Readiness Program: Build & Learn Automation for the routine work in a small business, built and run for a fixed fee. The first jobs: customer replies, and quote follow-up on days 2, 7 and 14. telacont.com Learning platform Akhbr The Akhbar Programme A learning platform where people learn by doing. A 14-course business programme, from Economics to AI Programming. Bilingual, Arabic first. akhbr.io Course and book The Upwork Formula For freelancers My course and book for freelancers: get the first job, then climb to a higher rate. Sold through a commerce system I built end to end. akhbr.io Software Closer AI For Upwork freelancers Paste a job post. It scores whether the job is worth a proposal, then writes the proposal pack from the freelancer's real work. closer.akhbr.io

Not sure which one is for you? Answer up to three questions.

Connect with Mo3 questions

In theirwords.

5.0Live Your MessageMarketing Technology Manager, April to October 2026Quoted word for word from Upwork

“Mohamed was an outstanding Marketing Tech Manager for our team at Live Your Message. He took ownership of our marketing tech stack and kept everything running smoothly behind the scenes, from funnels and email automations to integrations and launch-day setups. He was reliable, responsive and calm under pressure, which made a huge difference during our busiest campaigns.”

“His work was consistently accurate, well-documented and delivered on time, and he was a genuine pleasure to collaborate with across marketing, operations and campus teams.”

“Any company would be lucky to have Mohamed on their team. I recommend him without hesitation and would gladly work with him again.”

5.0

“Mo knows the exact psychology of everyone and knows how to create posts that talks to people. He helped us get some very highly profitable contracts with some of the best clients in New York City. Will work with him soon again.”

LinkedIn management, January to April 2026
5.0

“Working with Mohamed was a complete game-changer for our project. He didn't just set up a basic system; he engineered a high-converting GoHighLevel funnel and built out a seamless, complex backend using n8n.”

“What really sets Mo apart is his attention to the psychology behind the user journey...everything was designed not just to work flawlessly, but to actually convert. If you need someone who masters both the deep technical automations and the marketing strategy, I highly recommend Mo as a PRO”

Funnel and ads for high-converting funnels (GoHighLevel, Meta and TikTok ads), September 2025 to February 2026
4.8

“great guy , hard working , creative”

GoHighLevel data work, 2024
5.0

“He is great with content strategy and creatives. Highly Recommend him for social media content specialist !!”

Social media virtual assistant, 2022

Tell me what you need, and I'll point you to the right place.

Connect with Mo3 questions

From building sitesto building systems.

Black and white photo of Mo Haytham Afifi, smiling, in glasses and a corduroy jacket with a fleece collar, seated at an outdoor cafe table.
Mo Haytham AfifiGiza, Egypt
  1. 2021 to 2025

    Construction management engineering, Cairo University

    A Bachelor's degree from the Faculty of Engineering.

  2. On site

    Intern Site Engineer, Zuhair Fayez Partnership

    Site work at an engineering and architecture firm.

  3. 2022

    Social media work

    My first Upwork contracts: social media marketing, a social media virtual assistant role, and content for social media and newsletters.

  4. 2024 to 2025

    GoHighLevel and ads

    GoHighLevel data work and Facebook Ads for a shoe fashion brand in 2024. A GoHighLevel CRM, lead nurture and sales automation contract in May 2025. Then a GoHighLevel funnel with an n8n back end, from September 2025 to February 2026.

  5. Jan to Apr 2026

    LinkedIn for a NYC facade restoration firm

    The strategy and outreach led to a $500K contract for the firm.

  6. Apr to Oct 2026

    Marketing Technology Manager, Live Your Message

    I owned the marketing technology stack across WordPress and Keap.

  7. Founded

    Akhbr and the Akhbar Programme

    Built from zero. 3,000 followers in the first 7 days.

  8. Founded

    Telacont LLC

    A US company that builds and runs automation for small businesses. Its own site and tracking dashboard shipped in 2026.

  9. Shipped

    Closer AI

    My own software for Upwork freelancers, live at closer.akhbr.io.

  10. Now

    I build it. I teach it.

    Top Rated Plus on Upwork, across 17 jobs.

Who I've worked with

  • Live Your Message

    US education company

    Marketing Technology Manager, April to October 2026.

  • Zuhair Fayez Partnership

    Engineering and architecture firm

    Intern Site Engineer.

  • Telacont LLC

    My company

    A US company, in Wyoming.

  • The Akhbar Programme

    My company

    akhbr.io

  • A NYC facade restoration firm
  • A GoHighLevel agency client
  • A shoe fashion brand
  • Social media clients
Based in
Giza, Egypt
Languages
Arabic, native. English, fluent.
Education
Bachelor's degree, Cairo University Faculty of Engineering. Trained as a construction management engineer.
Upwork
Top Rated Plus, 17 jobs
Certificates
Meta Social Media Marketing Professional Certificate. Meta Certified Digital Marketing Associate.
Founder of
Telacont LLC and the Akhbar Programme

Tell me where you are, and I'll point you to the right place.

Connect with Mo3 questions

How Iwork.

  1. 01

    Fixed scope, fixed dates.

    At Telacont one job is live in 5 working days, and three jobs in 15, for a fixed fee.

  2. 02

    Real systems, not templates.

    A checkout that issues a licence in under 5 seconds. A 47-step workflow for installment plans. 170 test files behind Closer AI. I build what the business actually runs on.

  3. 03

    The client owns everything.

    Data goes into storage the client owns: one client's 4,640 contacts, orders and leads are mirrored there. Software sends the messages, people oversee them, and the client approves what goes out.

  4. 04

    Build it, then teach it.

    Telacont's program is called Build & Learn. Akhbr is where people learn by doing. I build the system, then I teach the people who use it.

  • n8n
  • Make.com
  • GoHighLevel
  • Keap
  • WordPress
  • Cloudflare Workers
  • Durable Objects
  • D1
  • Next.js
  • Stripe
  • Paymob
  • Meta Ads Manager and Conversions API
  • Claude
  • Remotion
  • Twenty CRM
  • Google Analytics
  • Sales Navigator

Fixed scope, fixed dates. Start with one question.

Connect with Mo3 questions

Let's work
together.

Connect with Mo3 questions

Up to three questions, one at a time, and I'll point you to the right place. Nothing is stored and nothing is sent.